Dynamic Technology Solutions is a woman and minority owned IT company. I helped Dynamic clarify complex technical services, strengthen communications, and create more consistent client and employee experiences.
My Contributions:
Discovery and stakeholder interviews
Research and content strategy
Brand messaging and positioning
Website audit and content development
Technical content translation
Sales and marketing communications
Blog, newsletter, and social content development
Storyboarding and script development
Client work completed with The Work Department
Featured photography by Bree Gant
Brand Messaging & Client Experience
How can a growing IT services company communicate increasingly complex services in a clear and consistent way?
Scope & Outcomes:
Conducted discovery interviews with staff across departments
Developed messaging, positioning, and communication guidelines
Conducted a website audit and helped shape content strategy for a redesigned website
Created website copy, service descriptions, case studies, newsletters, HR materials, and client-facing communications
Developed a sales and client communications guide that brought together messaging, service descriptions, website language, video content, case studies, and client tour materials
Helped explain Q-wrx, Dynamic’s proprietary approach to deployment-ready, audit-ready IT
Created shared language for sales conversations, client engagement, and internal alignment
Explainer Video
How can a proprietary IT platform be explained in a way that is clear, concise, and engaging?
Scope & Outcomes:
Developed the storyboard and narrative structure
Identified key client challenges and service benefits
Simplified technical concepts for non-technical audiences
Refined scripts through multiple rounds of stakeholder feedback
Collaborated with First Fight, who led animation production, to translate the storyboard and script into a finished video
Created a video used across sales, marketing, trade shows, and client tours